Just as Black Friday took a few years to catch on in the UK, Singles Day is finally filtering its way in the UK market with more retailers offering deep discounts for the event. In 2019 retail discounts for Singles Day grew by a whopping 86% in the UK, so 11/11 is definitely a date you should mark on your calendar if you want to grab yourself a bargain – just for yourself!
Can we predict if Singles Day will outperform Black Friday in the UK? Maybe. Just as Black Friday has caught on over the years, Singles Day is something that could take off here in the future, given 1 in 3 households are occupied by Solos.
Singles Day has grown to become a huge deal in China and other Asian countries. In fact, the Singles Day shopping event is to the Chinese what Black Friday is to Americans. So maybe 2020 could be the year it starts to take off in the UK too, especially with so many people now under lockdown and turning to shopping online for bargains.
Sales made in the UK on Singles Day in 2019 were forecast to reach £1.29bn, and currently, the English have the highest Singles Day spending in Europe, so it looks likely that retailers partaking in the event will do very well this year.
Millions of Chinese shoppers wait patiently for many months for amazing deep-discount Singles Day deals. So, while we haven’t quite caught on to Singles Day in the UK as yet, it remains the world’s singular biggest shopping day of the year.
When you think about it, there are gifting days for couples, families, friends, mothers and fathers – so why not have a day that celebrates singles? It’s about time, we say!